Consumers Need to Get Wise to IoT Security

Consumers Need to Get Wise to IoT Security

Too many consumers of Internet of Things solutions do not pay enough attention to IoT security. This level of apathy may have serious repercussions down the line.

The research bears this out. According to the World Economic Forum, products in the home can be exposed to more than 12,000 hacking attempts in a single week. Many of these attempts are on small, low-cost items, which often lack the security features of traditional computer products like laptops and smartphones. According to PLOS ONE research, only 9% of consumers trust IoT products despite 42% acknowledging their value. The study suggests that to effectively build consumer trust, security and privacy concerns must be addressed and perceived as being addressed by consumers.

In the UK, similar research by tech firm Canonical found almost half of people are not even aware of the dangers surrounding IoT, ignorant of the fact that their devices could be targets for hackers. 

We need to get serious about IoT security

Almost 40 percent of people say they are not “sufficiently aware” of IoT security dangers, while 79 percent say they have never even read a news article focused on these issues. Of even more concern, the majority of people say their distrust of IoT security has not grown over the last year.

This demonstrates that those educational campaigns on the risk of IoT devices are not hitting home. This failure to take security seriously on the part of the consumer could have serious repercussions for the industry as a whole.

Firstly, as the Canonical research suggested, the lack of awareness of security issues on the side of consumers means the majority are failing to adequately secure their devices. A shockingly low 31 percent of consumers said they update their devices when updates are released by manufacturers. 40 percent have never, ever, updated their firmware.

The risk is real

This obviously comes with huge associated risks. Devices are therefore more susceptible to attack. Such hacks can have dire consequences for users, and could harm the industry in the long-term once people are suddenly made aware in the worst possible way of the potentially catastrophic effects of unsecured connected “things”.

The lack of consumer awareness over security places the burden of responsibility on manufacturers. Yet, in many cases, this is not working out for the best. Many companies fail to ensure security is treated as a paramount part of the IoT product development cycle.

Update your devices

Other companies fail to ensure they will be able to run future updates on their devices in a secure way. These mechanisms need to be built in from the start, but in a way that they cannot be compromised. Too often this aspect of security is also overlooked.

The industry is still in the process of getting security right. The solutions are out there, you just need to know to use them. That is why we need to get consumer education right, to ensure the security and sustained growth of the IoT industry.

Aside from ensuring they update their devices, there is not alot consumers can do security-wise. But while they continue to lack understanding of the potentially disastrous repercussions of lax IoT security, manufacturers do not have a financial imperative to build in security solutions.

Consumers should ensure they pay attention to things like security reviews for IoT products. This serves a dual purpose. Not only will it ensure their connected devices are secure, but it will place the responsibility back with the manufacturers to ensure they are up to scratch. This way, we can make certain we get security right and allow the industry to fulfill its potential.

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