Passion is often discovered at an early age and that was the case for Brian Geisel. Software development clicked for Geisel as a successful career path and more than three decades later, he was named 2020 Massachusetts small business person of the year by the Bay State branch of the U.S. Small Business Association.

The head of Worcester technology firm Geisel Software is the Massachusetts small business person of the year, the U.S. Small Business Administration said Friday. Brian Geisel is the CEO of Geisel Software, a firm based at the Worcester Business Center whose clients include iRobot, the U.S. Department of Veterans Affairs, Carbon Black and PharmAdva.

Great quality assurance is what turns great software into great product. As consultants, Geisel Software works with a variety of organizations, gaining exposure to many different products, development processes, and testing approaches. This provides the firm with a unique opportunity to see what succeeds for almost any project, along with common blunders.

From video doorbells and digital assistants to robotic floor cleaners and smart thermostats, IoT devices have infiltrated our lives. Next stop? Healthcare. A recent study by Allied Market Research predicts the internet of medical things, or IoMT, market will reach $136.8 billion by 2021. What’s driving that growth? An aging population, technological advancements and increased demands to lower healthcare costs are all primary factors.

According to Brian Geisel, who has a Boston-based software company, encryption features prevent Amazon from reducing costs as smaller and cheaper processors will not be enough for such protection.

“While Amazon is trying to shrink their costs, adding extra encryption makes it impossible to use a cheaper, smaller processor,” said Brian Geisel, who runs his own software company in Boston. “Ultimately, that keeps them from reducing the price of their products.”