Innovation Think Tank

Welcome to Innovation Think Tank, your ultimate destination for the latest insights, advancements, and best practices in cutting-edge software development for robotics, automation, and IoT. Want to stay at the forefront of technological innovation? Sign up for new article alerts.

Is your SEO team cheating you?

Is your SEO team cheating you? 5 ways to know for sure

Anyone who has owned a business for more than a day has probably gotten a dozen emails from SEO companies saying things like “I noticed your site is not ranking in the most important search engines. We can change that”. In fact, as a business owner, you may already be paying thousands of dollars a […]

New tech: A basic introduction to cloud applications

New tech: A basic introduction to cloud applications

The era of the app is upon businesses and it seems as if there is no going back. The swiftly changing server-based computing environment has triggered the shift from applications that are the older-style standalone software installations, to apps that are the newer cloud-based programs. The essential difference is that when you install conventional software […]

Web app vs. Mobile app

Web App vs. Mobile App: How Are They Different?

Web app vs. Mobile app: What is a Web Application? To truly understand what a web application is (or isn’t), you must start by contrasting it with a basic website. A web app can itself be a website, or just part of a website. However, the difference between a web application and typical website is […]

Mobile App Testing Phase: A Primer

Mobile App Testing Phase: A Primer

What you should expect during the testing phase of your web or mobile app? Before we go into the testing phase of development, let’s take a minute to talk about the difference between a demo and a final product. Demo vs. final product Too often, developers push out a demo in a few days, and […]

Mobile apps: 5 ways to know if your business needs one

Mobile apps: 5 ways to know if your business needs one

When social media broke big, the peer pressure to go all-in was astounding. Businesses routinely created Facebook and Twitter accounts, bombarded them with content, and then wondered why followers dwindled off or they couldn’t break 100 “Likes”. With mobile apps, the peer pressure is just as staggering, but the financial stakes are much higher. So, […]

Technology tips: 5 key traits of good software developers

5 Key Traits of Good Software Developers

If Hollywood had to choose one actor to represent good software developers in movies and television shows, they’d no doubt choose the same nondescript guy wearing a solid-colored polo shirt, boring khaki pants, and eyeglasses (think Milton Waddams from Office Space). Fortunately (and unfortunately), real-life software developers are as different as snowflakes, and their work-ethic, […]

Geisel Software on Mobile Applications

Geisel Software on Mobile Applications

iOS, Android, Windows Phone. We are constantly being asked, “What’s the right IoT platform?”, “Should we support Android?”, “Is anyone running Windows Phone?”. The real question is, what’s the right answer for your business. The truth is, it really depends on your business and purpose. I recently saw an entrepreneur invest heavily in iOS, for […]

Four Tell-Tale Signs Your Mobile Developer is Off Track

Four Tell-Tale Signs Your Mobile Developer is Off Track

Picture this. You’ve spent thousands of dollars to build your first mobile app. You think you’ve found the perfect developer. The first weeks of your project are seamless and everything goes perfectly. And then suddenly, out of nowhere, your project is totally derailed. Though sometimes projects run swimmingly and software is delivered on time and […]

5 Air-Tight Ways to Find a Cracking Good Software Developer

5 Air-Tight Ways to Find a Cracking Good Software Developer

When you need a hardworking, skilled and inspired web or mobile app developer, separating the stars from the slackers can seem as complex as code itself. Should you focus on a developer’s work style? Programming language mastery? A degree from a top-notch school? The great news is, there are basic things you can do to […]

Outsource Smarter,
Innovate Faster.

Outsource software development

Learn how strategic outsourcing can be the key to overcoming development challenges and achieving your project goals. Key takeaways: