Innovation Think Tank

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Kickstarter killers: 4 mistakes that will completely sink your project.

Kickstarter killers: 4 mistakes that will completely sink your project.

For every over funded Kickstarter project with a cash haul of hundreds of thousands of dollars there are at least three or four projects that never fill up that goal bar While some of the hottest products often have full fledged social media teams working strictly on promotion even solopreneurs with far less lofty goals routinely undercut

Affiliate marketing: 5 questions to ask before joining a program

Affiliate marketing: 5 questions to ask before joining a program

For most people looking for a great income source affiliate marketing is an incredible draw Think about it The most successful affiliates make hundreds thousands or even millions each month without ever driving to an office punching a clock or even changing out of their pajamas However great affiliate marketing has as much to do

Is your SEO team cheating you?

Is your SEO team cheating you? 5 ways to know for sure

Anyone who has owned a business for more than a day has probably gotten a dozen emails from SEO companies saying things like I noticed your site is not ranking in the most important search engines We can change that In fact as a business owner you may already be paying thousands of dollars a

New tech: A basic introduction to cloud applications

New tech: A basic introduction to cloud applications

The era of the app is upon businesses and it seems as if there is no going back The swiftly changing server based computing environment has triggered the shift from applications that are the older style standalone software installations to apps that are the newer cloud based programs The essential difference is that when you install conventional software

What's a web app and how is it different than a mobile app?

What’s a web app and how is it different than a mobile app?

What is a web application To truly understand what a web application is or isn 8217 t you must start by contrasting it with a basic website A web app can itself be a website or just part of a website However the difference between a web application and typical website is very significant You 8217 re probably familiar

Mobile App Testing Phase: A Primer

Mobile App Testing Phase: A Primer

What you should expect during the testing phase of your web or mobile app Before we go into the testing phase of development let s take a minute to talk about the difference between a demo and a final product Demo vs final product Too often developers push out a demo in a few days and

Mobile apps: 5 ways to know if your business needs one

Mobile apps: 5 ways to know if your business needs one

When social media broke big the peer pressure to go all in was astounding Businesses routinely created Facebook and Twitter accounts bombarded them with content and then wondered why followers dwindled off or they couldn t break 100 Likes With mobile apps the peer pressure is just as staggering but the financial stakes are much higher So

Technology tips: 5 key traits of good software developers

Technology tips: 5 key traits of good software developers

If Hollywood had to choose one actor to represent every software developer character in movies and television shows they 8217 d no doubt choose the same nondescript guy wearing a solid colored polo shirt boring khaki pants and eyeglasses Fortunately and unfortunately real life software developers are as different as snowflakes and their work ethic organizational skills and code vary

Geisel Software on Mobile Applications

Geisel Software on Mobile Applications

iOS Android Windows Phone We are constantly being asked 8220 What 8217 s the right IoT platform 8221 8220 Should we support Android 8221 8220 Is anyone running Windows Phone 8221 The real question is what 8217 s the right answer for your business The truth is it really depends on your business and purpose I recently saw an entrepreneur invest heavily in iOS for

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