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Before Kickstarter, Indiegogo, and other crowdfunding sites took flight, a decent video, a small bit of background and an interesting concept were enough to fund a project. Unfortunately, todayās crowdfunding sites are exactly that – crowded – and it has gotten tougher to get media attention for projects. Having a dedicated āteam publicistā is the
For every over-funded Kickstarter project with a cash haul of hundreds of thousands of dollars, there are at least three or four projects that never fill up that goal bar. While some of the hottest products often have full-fledged social media teams working strictly on promotion, even solopreneurs with far less lofty goals routinely undercut
For most people looking for a great income source, affiliate marketing is an incredible draw. Think about it: The most successful affiliates make hundreds, thousands or even millions each month, without ever driving to an office, punching a clock or even changing out of their pajamas. However, great affiliate marketing has as much to do
Anyone who has owned a business for more than a day has probably gotten a dozen emails from SEO companies saying things like āI noticed your site is not ranking in the most important search engines. We can change thatā. In fact, as a business owner, you may already be paying thousands of dollars a
The era of the app is upon businesses and it seems as if there is no going back. The swiftly changing server-based computing environment has triggered the shift from applications that are the older-style standalone software installations, to apps that are the newer cloud-based programs. The essential difference is that when you install conventional software
What is a web application? To truly understand what a web application is (or isn’t), you must start by contrasting it with a basic website. A web app can itself be a website, or just part of a website. However, the difference between a web application and typical website is very significant. You’re probably familiar
What you should expect during the testing phase of your web or mobile app? Before we go into the testing phase of development, letās take a minute to talk about the difference between a demo and a final product. Demo vs. final product Too often, developers push out a demo in a few days, and
When social media broke big, the peer pressure to go all-in was astounding. Businesses routinely created Facebook and Twitter accounts, bombarded them with content, and then wondered why followers dwindled off or they couldnāt break 100 āLikesā. With mobile apps, the peer pressure is just as staggering, but the financial stakes are much higher. So,
If Hollywood had to choose one actor to represent every software developer character in movies and television shows, they’d no doubt choose the same nondescript guy wearing a solid-colored polo shirt, boring khaki pants, and eyeglasses. Fortunately (and unfortunately), real-life software developers are as different as snowflakes, and their work-ethic, organizational skills, and code vary
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