In today’s tech-centric world, introducing kids to computer science is so important. Despite that the technology industry is one of the fastest-growing industries in the US, many schools cannot afford computer science programs. According to Newswire, only about 25% of high schools in the US offer computer science classes. With our schools not yet able […]

The Nest thermostat has been an iconic example of an Internet of Things device, but today it is the epitome of IoT failures. Nest had an epic meltdown for devices all across the world that left homeowners out in the cold… literally. As the New York Times reports, “The problems with the much-hyped thermostat…affected an […]

What does football have to do with professional development? Let me explain…sometimes I like to imagine what life would have been like if I had become a professional football player. Now, don’t get too excited, there was little chance of that ever happening, but I find it an interesting thought exercise. Call it Monday morning […]

Since the birth of commerce, business owners have assumed that directly promoting a product was the best way to sell it. For a long time, this worked. Over the years, thanks to the drip drip drip of advertorials, paid reviews, and infotainment, consumers became deeply suspicious of promotion. So business owners needed a different way […]

If only there were a real, accurate math formula that could calculate how important a good video is for a Kickstarter project. While 90 percent seems a bit extreme, it’s no secret that a great Kickstarter video can mean all the difference between going big and going home. While some videos have all the precision […]

Before Kickstarter, Indiegogo, and other crowdfunding sites took flight, a decent video, a small bit of background and an interesting concept were enough to fund a project. Unfortunately, today’s crowdfunding sites are exactly that – crowded – and it has gotten tougher to get media attention for projects. Having a dedicated “team publicist” is the […]