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But Brian Geisel the CEO of Geisel Software a developer of mobile Web and embedded applications thinks that even though they might resist now the popularity of Apple could eventually compel automakers to partner with Apple or other major tech companies
8220 If it 8217 s something you would have done for free then stock can be a great motivator and could certainly pay off long term 8221 says the developer who is also CEO of Geisel Software a Shrewsbury Mass based web and mobile development company
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