In the News

Dive into features and interviews from leading news outlets that spotlight our innovations, achievements, and insights in advanced custom software development. Explore how we’re making headlines and shaping conversations in the realms of embedded software, AI, machine learning, IoT and more.

Will Apple Inc.’s ‘iOS in the Car’ Upend the Entire Auto Industry?

But Brian Geisel, the CEO of Geisel Software, a developer of mobile, Web, and embedded applications, thinks that even though they might resist now, the popularity of Apple could eventually compel automakers to partner with Apple or other major tech companies.

The Pros and Cons of Working for Equity

“If it’s something you would have done for free, then stock can be a great motivator and could certainly pay off long term,” says the developer who is also CEO of Geisel Software, a Shrewsbury, Mass.-based web and mobile-development company.

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